In eCommerce, traffic is only half the battle, conversion is where the real growth happens. Many online stores focus on driving visitors but neglect the small, high-impact changes that turn browsers into buyers.
Here are 10 proven ways to increase your online store sales including one that most retailers still overlook.
1. Add Real-Time Product Assistance
Customers leave when they can’t find what they’re looking for.
Solution: Use an AI assistant (like Pinpointed’s AI Sommelier) that pulls from your live stock to recommend the perfect product instantly.
Why it works: Removes hesitation, replicates the in-store experience, and increases average order value.
2. Improve Product Images
Your images are your sales team online.
Quick win: Use high-resolution, zoomable photos from multiple angles. For wine and spirits, include clear shots of the label and back description.
3. Write Benefit-Driven Product Descriptions
Instead of just listing specs (“Merlot, 2021, 13.5%”), tell the story and why it’s right for the buyer, “Smooth Merlot with ripe berry notes, ideal with roast chicken”.
4. Display Social Proof
Show that others trust you:
- Star ratings
- Verified customer reviews
- “Best Seller” tags
These build confidence and reduce buying hesitation.
5. Offer Personalised Recommendations
Amazon’s biggest secret isn’t the products, it’s “you might also like”.
Integrate cross-selling and upselling suggestions on product and checkout pages.
6. Reduce Friction at Checkout
Every extra click is a lost sale.
- Offer guest checkout
- Accept multiple payment methods
- Make delivery options and pricing clear before checkout
7. Use Scarcity & Urgency
Shoppers act when they feel they might miss out:
- “Only 3 left” stock counters
- Limited-time offers
- Countdown timers for promotions
8. Optimise for Mobile First
Over 60% of eCommerce traffic comes from mobile.
Make sure your site loads fast, buttons are large enough to tap and checkout is mobile friendly.
9. Follow Up Abandoned Carts
Shoppers forget, reminders convert.
Send a cart recovery email within 24 hours offering a small incentive to complete the order.
10. Use Data to Drive Decisions
Review analytics regularly:
- Which products sell best?
- Where do people drop off?
- What search terms are customers using on your site?
Pro tip: AI reports can reveal intent like gifting, pairing, budget and even highlight products customers wanted but couldn’t find. Increasing online sales isn’t about one magic trick, it’s about removing barriers and guiding customers to the right choice faster. If you’d like to see how AI assistance could work for your store, try the AI Sommelier Demo here.