Pinpointed AI Sommelier
Help every online shopper choose with confidence
Pinpointed turns your live inventory and retail expertise into an AI Sommelier that guides every customer towards the right bottle, whether they are pairing food, buying a gift, working to a budget, or simply unsure where to start.
From catalogue to guided commerce
Your website lists the bottles. Pinpointed helps customers choose.
Connect what makes your store special
Pinpointed connects to your live product catalogue, inventory, store information, and retail knowledge.
Guide every shopper
Customers ask questions in their own words and receive relevant recommendations from products you actually sell.
Learn and grow
See what customers want, which products they engage with, and where demand is not being met.
The Catalogue Trap
More choice does not create a better shopping experience.
Better guidance does.
In a good wine store, customers do not have to navigate hundreds of bottles alone. A knowledgeable member of staff listens, asks a few questions, and narrows the choice.
Online, that conversation is usually replaced by product grids, filters, and search boxes.
Pinpointed puts expert guidance back into the buying journey, helping customers move from uncertainty to a confident decision.
Built around real customer questions
Customers do not always know what to search for
Answers questions about your business
Help customers with products, delivery, collections, order status, opening hours, and other common questions.
Recommends the right bottle
Guide customers through food pairings, gifts, budgets, preferences, occasions, and product discovery.
Speaks your customers’ language
Give customers instant guidance in English, French, German, Dutch, Italian, and other supported languages.
Customer insight built in
Every conversation tells you something
Pinpointed shows you what customers ask for, which recommendations they engage with, and where demand is going unmet.
You are not only improving the customer experience. You are learning what people want to buy, what they struggle to find, and where new opportunities exist.
- Food pairing
- Gift suggestions
- Budget recommendations
- Live inventory
- Customer analytics
- Multiple languages
- Order status
- Customer support
What makes Pinpointed different
Your expertise, made available to every customer
Built around your store
Pinpointed uses your products, inventory, store knowledge, and customer experience rather than relying on generic recommendations.
Designed for real conversations
Customers can explain what they need naturally, without knowing the right product name, category, or technical terminology.
Connected to commercial results
Track conversations, product engagement, recommendation clicks, customer demand, and attributed sales.
Retailers using Pinpointed
Helping specialist retailers across three continents
Choose how to use Pinpointed
Start with an app or build something custom
Shopify
Install the Pinpointed AI Sommelier directly from the Shopify App Store and start guiding customers in minutes.
WooCommerce
Add the same guided shopping experience to your WooCommerce store through the Pinpointed plugin.
Pinpointed Custom
Build a tailored guided-commerce experience around your website, inventory, systems, markets, and customer journey.
More than a recommendation widget
Your best in-store guidance, available online
Pinpointed does not replace your expertise. It helps make that expertise available to every customer, at any time, in the language they choose.
Put your expertise to work online
Give every shopper the confidence to choose
Start with Shopify or WooCommerce, or talk to us about a custom implementation.
Pinpointed AI Sommelier
AI Sommelier for wine and spirits stores
Pinpointed AI Sommelier helps wine, beer and spirits retailers turn browsers into buyers. Gives recommendations from your live inventory. Tells you what your customers are looking for. Fast, easy integration into any e-commerce platform.
Recommends directly from your live inventory
Turn browsers into buyers. Recommends what you actually stock. Data you need to know.
Recommends directly from your live inventory
Automatically connects your product catalog so recommendations come from your live inventory.
Live reporting based on your customer searches
Identify gaps in your inventory. Review customer conversations. See sales generated by the AI.
Turn browsers into buyers
Pinpointed recommends the perfect bottle for any occasion and confident customers spend up to 27% more.
Customer insight built in
Not just recommendations. Real customer demand data.
Pinpointed shows you what customers ask for, which products they click, and where demand is going unmet.
You are not just improving conversion – you’re learning what your customers actually want.
The AI sales agent for drinks ecommerce
The agentic sales agent your business needs
…and your customers expect
In-store your customers get excellent, personalized advice. But online, who is there to help them?
Pinpointed AI Sommelier gives shoppers instant guidance based on what they actually want to buy, and recommends products from your real inventory in real time.
No generic suggestions. No dead ends. Just relevant recommendations from your store.
Why retailers use Pinpointed
Built to help customers choose faster and buy with confidence
Answers questions about your business
Give shoppers instant guidance without needing staff online 24/7.
Offers tailored suggestions
Recommendations come from your live inventory, not generic wine content.
Speaks your customers language
Serve customers in English, French, German, Dutch and Italian.
Retailers using Pinpointed
Built for online retailers on 3 continents
Flexible deployment
Works with your ecommerce platform
For fast installs, we offer a Shopify app and WooCommerce plugin. For enterprise clients, we can integrate directly with your existing platform and product data.
- Food pairing
- Gift suggestions
- Budget-based recommendations
- Live inventory answers
- Customer analytics
- Multi-language
- Check order status
- Customer support
Built for ambitious retailers
From independent merchants to major retail groups
Independent retailers
Add expert product advice to your site without hiring extra staff.
Growing chains
Give every store a consistent recommendation experience online.
Enterprise retailers
Deploy a tailored AI recommendation layer built around your catalog, brand, and customer journey.
Built for real retail conversations
What makes Pinpointed different
Real customer questions
Shoppers ask about pairings, gifts, budgets, and specific product needs.
Real inventory answers
Recommendations are based on products you actually sell.
Real commercial insight
Track clicks, demand patterns, and missed opportunities from customer conversations.
Low-friction launch
Start recommending in no time
No setup fees. No contract. Cancel anytime.