With more than 20 years in wine and spirits retail, the founders of Pinpointed weren’t just selling bottles; they were listening with intent and helping customers choose with confidence, understanding what they truly needed: a pairing for a Sunday roast, a celebration, a quiet night in, or a gift where the meaning mattered more than the price.

They learned something early on: the magic isn’t in the product. It’s in the guidance.

But as more customers moved online, that magic began to disappear. Websites list products, but they don’t listen. They don’t advise. They don’t build confidence. They leave people alone with doubt and doubt makes customers hesitate.

That was the turning point.

They realised that websites couldn’t replace the human touch, but that an AI Sommelier trained on the store’s live inventory could replicate it. At scale. 24/7. In any language. For every customer.

So they built Pinpointed AI Sommelier as the next evolution of online wine retail. An AI agent trained on 20+ years of real customer conversations, one that understands pairing, occasion, budget and intent. One that doesn’t just answer, but listens and suggests. Always polite, always patient and always on. It’s your best sales assistant, without limits.

Because the future of retail isn’t search, it’s guidance. Delivered instantly, confidently and intelligently.

Pinpointed AI Sommelier brings that magic back to every online interaction.