AI for wine, spirits & beer retailers
The AI Sommelier for wine, spirits & beer.
Turning online browsers into confident buyers using your live inventory.
Pinpointed helps wine and spirits retailers boost e-commerce revenue by answering every pairing, gifting and budget question 24/7 with recommendations from the products you already stock.
AI Sommelier powered by your live inventory
In store, your team guides every customer. Online, Pinpointed AI Sommelier does the same job 24/7, using the products you actually have in stock.
What customers can ask your AI Sommelier
Pinpointed answers pairing, product and store questions in natural language — the way real customers speak.
Wine pairing questions
“I’m making salmon with roasted veg, which wine?”
→ Perfect match plus premium alternatives.
Product search by budget
“Show me a nice gin for 30.”
→ Searches inventory for in-stock gin.
Store & policy questions
“Delivery options? Do you have gift boxes?”
→ Answers instantly from your store info.
See the AI Sommelier in action
Why retailers choose Pinpointed AI Sommelier
Your most knowledgeable sales assistant, 24/7
Effortlessly handles wine pairing, product recommendations and every store query. In 16 languages.
Always powered by your live inventory
Integrates with most e-commerce systems so every recommendation is actually in stock.
Data and insights you can act on
Session-level analytics show engagement, budgets, clicked price points and additional revenue generated.
Install Pinpointed on Shopify or WooCommerce
Same AI Sommelier. Same live-inventory recommendations. Choose your platform and go live fast.
Shopify AI Sommelier App
One-click install from the Shopify App Store. Live on your store in ~5 minutes.
- Pairing, budget and gifting recommendations
- Only suggests products you actually stock
- Free plan available (no credit card)
WooCommerce AI Sommelier Plugin
Install the WordPress plugin, connect your store, and start converting more browsers into buyers.
- Food & wine pairing + spirits advice + gift ideas
- Recommendations pulled from your WooCommerce inventory
- Free plan included — upgrade only when you’re ready
AI Sommelier performance: Pinpointed analytics report
What the data shows from real wine & spirits retailers
Customers trust Pinpointed AI Sommelier. We know that because we measure their buying intent. In early data, over 70% of conversations showed real purchase intent. Customers shared a budget, and still clicked on products over 30% more expensive than what they initially planned to spend. That’s expert-level guided upselling, without discounts or pressure.
Pinpointed AI Sommelier is much more than a chatbot. It’s your best sales assistant — online, 24/7 — guiding confident buying decisions. Pinpointed AI Sommelier brings confidence, and confidence is what turns browsers into buyers.
Take the AI Sommelier for a test drive
Wine & spirits retailers already using Pinpointed
Get started with Pinpointed AI Sommelier
Your best sales assistant, without limits.
Live on your site in 7 days • Works with most e-commerce stores.
No setup fees · No coding required · Cancel anytime
Read our AI sommelier blog
Best AI Sommelier for Your Website in 2026
How to Choose the Best AI Sommelier for Your Website If you sell wine or spirits online, you already know the challenge: customers browse dozens of bottles, feel overwhelmed and leave without buying. In-store, a knowledgeable staff member would step in, ask a few questions and guide them to the perfect bottle. An AI sommelier…