I built an AI sommelier. Then I realised the problem starts before the question.

I built an AI sommelier that answers customer questions on wine retail sites. Then I realised the problem starts before the customer types anything.

Most wine sites show every visitor the same homepage. The Burgundy collector and the person buying their first bottle for a dinner party see identical featured products, identical hero banners, identical recommendations. No physical wine shop works that way. A good assistant reads the customer in the first 30 seconds. Casual browser or serious collector? Gift buyer or regular? Tuesday night or special occasion?

Online, that moment of reading the customer doesn’t exist. So everyone gets the same wall of bottles and most of them leave. I spent a year building a chat tool to help after they arrive. Then I built something that starts working before they say a word.

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Pinpointed Concierge watches what each visitor browses, what they linger on, what they skip. It builds an anonymous profile no cookies, no account required — and uses it to personalise the storefront in real time. Different hero, different recommendations, different featured products for every visitor, from the first session.

It works on any Shopify store, but wine retail is exactly the category it was built for. High SKU counts, low customer confidence, enormous difference between what a Côtes du Rhône buyer needs to see versus what a natural wine collector wants.

The chat tool helps customers who ask. This helps the 90% who never do. Try it free. If you run a wine retail store on Shopify and want to try it, I am offering free Pro access to the first few stores. Honest feedback is all I ask in return. Pinpointed Concierge on the Shopify App Store ↗