What’s new in Pinpointed: Stories, custom launcher text and Taste Passport
The best independent wine, beer, and spirits shops sell through conversation. A few words from someone who knows the shelf can turn browsing into buying. Over the last two weeks we shipped three features that bring more of that human, in-store knowledge into your Shopify storefront. Here is what landed, and which plan each one is on.
Stories: the reason behind the bottle
Pro & Enterprise
You know the moment in a good shop when someone leans in and tells you why a bottle is worth opening. Where it comes from, the family that makes it, the small thing that sets it apart. Stories brings that moment to every shopper your Sommelier talks to.
You write a short note about a product, a grape, a region, or a distillery, and it surfaces in a “Good to know” panel whenever that bottle appears in a recommendation. Write it once in English and Pinpointed translates it into every language your store runs in, so a German or French visitor reads it in their own words.
A spec sheet tells a shopper what a wine is. A story tells them why to choose it.
Stories is available on the Pro and Enterprise plans. If you are on Free or Starter and this is how you like to sell, it is the single best reason to look at Pro.
Custom text above the chat icon
All paid plans
The small label that sits above your chat button used to be fixed. Now it is yours to write. Swap the default for something that earns a click in your store’s own voice.
A few words do the work here. Treat it as an invitation rather than a description, and keep it to four or five words. “Ask our wine expert,” “Need a pairing?,” or “Not sure what to open tonight?” all pull better than a label that simply names the tool. You will find the field in your admin settings, and the change is live the moment you save.
Editable launcher text is included on every paid plan, from Starter upward.
Taste Passport: a profile that gets to know your customer
Every plan
Your Sommelier now quietly builds a taste profile for each shopper as they chat: what they lean toward, what they avoid, and the styles they keep returning to. Today that makes recommendations sharper the longer a conversation runs, because the advice narrows to the person rather than the average.
Where it is heading is the part we are most excited about. A returning customer whose preferences are already understood means the second visit feels like being recognised rather than starting from scratch, the way a regular is greeted by name at the counter. Taste Passport is live now for every store, on every plan, including Free.
Which plan has what
| Feature | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Taste Passport | ✓ | ✓ | ✓ | ✓ |
| Custom launcher text | – | ✓ | ✓ | ✓ |
| Stories | – | – | ✓ | ✓ |
Frequently asked questions
Is Stories available on the free plan?
No. Stories is a Pro and Enterprise feature. Free and Starter merchants can see how it works in the admin and upgrade to switch it on.
Do I have to write Stories in every language my store supports?
No. You write each story once in English and Pinpointed translates it automatically into all of your store’s active languages.
Which plans include Taste Passport?
All of them, including Free. Every Pinpointed store builds a taste profile during each conversation.
Can I change the text above the chat icon on the Starter plan?
Yes. Editable launcher text is included on every paid plan, so Starter, Pro, and Enterprise merchants can all customise it from their admin settings.
Try the new features
Pro and Enterprise merchants can add their first Stories today, and every store can start shaping launcher text and watch Taste Passport sharpen its recommendations. Open your Pinpointed admin to get going, or install the AI Sommelier from the Shopify App Store.