How to Choose the Best AI Sommelier for Your Website If you sell wine or spirits online, you already know…

I spent 20 years selling wine in physical stores before I built Pinpointed. And here’s what I learned: when a…

“We built Pinpointed AI Sommelier to allow independent Shopify retailers to offer their online customers the same expert pairing and…

The wine ecommerce landscape has been dominated by massive retailers with million-dollar tech budgets and armies of developers. Until now….

Why Your Wine Shop Still Doesn’t Need an App in 2026 (And What Actually Works) I keep seeing the same…

I’ll never forget the conversation that sparked this entire project. I was sitting in a small wine shop in Nice,…

Introduction I’ve spent the last 18 months deep in the data of wine e-commerce. Not as an observer, but as…

My Wife Got Ghosted by a Chatbot  Last week, my wife experienced something that would have been impossible to explain to our grandparents: she got ghosted…

8 Reasons Why You Don’t Want an AI Sommelier on Your Website. More than 70% of online wine & spirits…

AI Sommelier: The Complete Guide for Wine Retailers in 2026 How wine retailers are using AI assistants to increase online…

In eCommerce, traffic is only half the battle, conversion is where the real growth happens. Many online stores focus on…

Where is the best place for a sommelier? A while back, when I was doing some research before launching my…

Why an AI Sommelier works I spent over 20 years in the wine retail business. Here’s what I learned. Most…