AI Sommelier in action

AI Sommelier for Wine, Spirits & Beer Retailers

Live, in-stock recommendations that match budget, pairing and occasion.

Pinpointed AI Sommelier connects to your online product catalog in real time, so shoppers get confident advice and you get higher conversion and bigger baskets. Our data shows that wine shoppers are willing to pay 27% more for a recommended bottle when they buy with confidence.

What is an AI Sommelier?

Pinpointed AI Sommelier answers pairing, product and store questions in natural language, the way real customers speak.

“I’m making salmon with roasted veg, which wine?”
→ Perfect match plus premium alternatives.

“Show me a nice gin for 30.00 €.”
→ Searches inventory for in-stock gin.

“Delivery options? Do you have gift boxes?”
→ Answers instantly from your store info.

No endless filters by country, by grape, by styles… you just tell the AI Sommelier what you want, just like you would in your local wine store.

Digital sommelier for pairings, gifts and budgets

A digital sommelier gives online shoppers the same expert help they’d get in a great wine shop, instantly. Customers can ask for the best wine with steak, a gift for a whisky lover, or a bottle under a specific budget, and the AI recommends the right options in seconds. Because Pinpointed is connected to your live inventory, it only suggests bottles you actually have in stock, matching taste, occasion and price so shoppers feel confident to buy.

Why Retailers Need an AI Sommelier

Online shoppers hesitate. Faced with endless filters, country, grape, budget range… this leads to lost confidence, lost sales and lots of abandoned carts. AI Sommelier, a wine chat bot, will increase your online wine sales and e-commerce conversions. It’s just like having your most knowledgeable sales assistant, 24/7.

AI Sommelier Setup Time: Go Live in 1–2 Days

Most stores are live in 1–2 days. If you need it fast, we can prioritise your setup and have your digital sommelier running in as little as 24 hours. For more complex stores (custom themes, special catalog rules or multiple languages), setup can take a few of days, but we’ll confirm the timeline up front and keep it simple.

What Makes Pinpointed the Best AI Sommelier

Live Inventory Recommendations

Our digital sommelier connects directly to your catalog, no fake results, only what’s really available.

Wine, Spirits & Beer Expertise

Unlike many tools that focus only on wine, Pinpointed covers your entire drinks range.

Food Pairings & Gifting

From dinner pairings to gift suggestions, customers get confident answers that increase order value.

Always Available 24/7

Your AI never takes a break. It answers instantly and can hand over to staff when needed.

Actionable Insights

Monthly reports show what customers searched for, what they couldn’t find, and where you can grow sales.

How Pinpointed AI Sommelier Works for Retailers

Easy Setup

Works with Shopify, WooCommerce, Magento, Netsuite, and custom e-commerce sites.

Seamless Hand-off to Staff when needed

If a customer needs extra help, your team can step in easily.

Multilingual Support (great for Europe & Asia)

Serve international shoppers with localized language support.

Retailers Already Using Pinpointed AI Sommelier

Applejack Wine & Spirits (USA) — Boosted engagement and increased sales per order.
Martins Off Licence (Ireland) — Brought expert advice online for a boutique retailer.
Premier Cru (Netherlands) — Expanded digital confidence across a growing market.
Cellarbration (Singapore) – major wine and spirits retailer

AI Sommelier Pricing and Free Trial

Pinpointed AI Sommelier costs $299/month. We’ll build the custom integration and get you live quickly. If it’s not working for your business after the first week live, no problem, cancel anytime and we’ll remove it. No long contract. No lock-in. We earn your business month to month.

Get Started with Pinpointed AI Sommelier

Ready to guide every customer to the right bottle and increase sales?

👉 Contact Us or
👉 Book a Demo Today

Pinpointed AI Sommelier: Because every bottle deserves a confident buyer.

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