I’ll never forget the conversation that sparked this entire project. I was sitting in a…

Introduction I’ve spent the last 18 months deep in the data of wine e-commerce. Not…

My Wife Got Ghosted by a Chatbot  Last week, my wife experienced something that would have been impossible to explain to…

8 Reasons Why You Don’t Want an AI Sommelier on Your Website. More than 70%…

AI Wine Assistant: The Complete Guide for Wine Retailers (2025) How wine retailers are using…

In eCommerce, traffic is only half the battle, conversion is where the real growth happens….