From shop floor to AI Sommelier

With more than 20 years in wine and spirits retail, the founders of Pinpointed were not just selling bottles. They were listening carefully and helping customers choose with confidence. Every conversation started with what people truly needed: a pairing for a Sunday roast, a celebration, a quiet night in, or a gift where the meaning mattered more than the price.

They learned something early on: the magic is not in the product. It is in the guidance.

But as more customers moved online, that magic began to disappear. Websites can list products, but they do not listen. They do not advise. They do not build confidence. They leave people alone with doubt — and doubt makes customers hesitate, abandon carts, or default to the safest and often cheapest choice.

That was the turning point.

The team realised that websites could not replace the human touch, but that an AI Sommelier trained on a store’s live inventory could replicate its value at scale — all day, every day, in any language, for every customer.

So they built Pinpointed AI Sommelier as the next evolution of online wine retail: an AI assistant shaped by decades of real customer conversations. It understands pairing, occasion, budget and intent. It does not just answer. It listens, guides and recommends.

Because the future of retail is not search. It is guidance — delivered instantly, confidently and intelligently.