From shop floor to AI Sommelier
Built by retailers, for retailers.
Pinpointed AI Sommelier was born on the shop floor of real wine & spirits stores, helping customers choose the right bottle long before AI was a buzzword.
Our vision
To deliver human confidence at digital scale, so every online customer gets the correct recommendation and every bottle becomes the right choice.
Why we built an AI Sommelier
With more than 20 years in wine and spirits retail, the founders of Pinpointed weren’t just selling bottles; they were listening with intent and helping customers choose with confidence. Every conversation started with what people truly needed: a pairing for a Sunday roast, a celebration, a quiet night in, or a gift where the meaning mattered more than the price.
They learned something early on: the magic isn’t in the product. It’s in the guidance.
But as more customers moved online, that magic began to disappear. Websites list products, but they don’t listen. They don’t advise. They don’t build confidence. They leave people alone with doubt — and doubt makes customers hesitate, abandon their carts, or default to the safest (and often cheapest) choice.
That was the turning point.
They realised that websites couldn’t replace the human touch, but that an AI Sommelier trained on the store’s live inventory could replicate it at scale. 24/7. In any language. For every customer, on every device.
So they built Pinpointed AI Sommelier as the next evolution of online wine retail — an AI agent trained on 20+ years of real customer conversations. It understands pairing, occasion, budget and intent. It doesn’t just answer, it listens and suggests. Always polite, always patient, always on. It’s your best sales assistant, without limits.
Because the future of retail isn’t search. It’s guidance — delivered instantly, confidently and intelligently.
Pinpointed AI Sommelier