Pinpointed Drinks Intelligence
Drinks intelligence built for real-world AI
Pinpointed Drinks Intelligence (PDI) is our specialist knowledge layer for wine, spirits, and beer. It combines structured drinks data, verified sources, and explicit knowledge boundaries to help AI applications give more reliable answers.
Why PDI exists
General AI knows a lot. Drinks applications need something more precise.
Specialist structure
PDI models wine regions, grape varieties, spirits categories, beer styles, legal classifications, production rules, sensory evidence, and pairing knowledge as structured information.
Source-aware evidence
Important facts can be tied back to approved regulatory, technical, industry, and commercial sources rather than being treated as unsupported model knowledge.
Explicit boundaries
If PDI does not yet have sufficient verified evidence for a claim, it can expose that limitation instead of silently inventing an answer.
Evidence before confidence
Knowing what you do not know matters
A general AI model can produce a convincing answer even when the underlying evidence is weak, incomplete, or ambiguous.
PDI is being built differently. Identity, legal rules, production information, sensory evidence, and pairing knowledge are treated as distinct evidence domains.
That lets applications distinguish between what is known, what is supported by evidence, and what should not yet be inferred.
Built specifically for drinks
One intelligence layer across wine, spirits, and beer
Wine
Grapes, appellations and geographical indications, legal frameworks, production rules, sensory evidence, and pairing knowledge.
Spirits
Categories, geographical and legal definitions, production methods, sensory characteristics, and food-pairing evidence.
Beer
Styles, production characteristics, sensory profiles, pairing evidence, and structured category relationships.
Built from commercial reality
Research guided by what customers actually ask for
PDI is not being built as an encyclopaedia for its own sake. Pinpointed can use real retail catalogues, product activity, and customer conversations to identify which drinks knowledge matters most commercially.
That helps prioritise research around the wines, grapes, regions, spirits, beer styles, and customer questions that appear in real buying journeys.
How Pinpointed uses PDI
The specialist intelligence behind the AI Sommelier
Your live inventory
Pinpointed still starts with what the retailer actually sells. Recommendations remain connected to real products and availability.
Your retail expertise
Store information, policies, commercial knowledge, and retailer-specific context remain part of the experience.
PDI specialist knowledge
PDI adds a deeper drinks-specific intelligence layer for questions that go beyond individual catalogue descriptions.
Available to developers
Build your own application on PDI
Pinpointed Drinks Intelligence is also available directly as an API for developers, AI applications, retailers, hospitality technology, ecommerce platforms, and other drinks businesses.
The API currently provides entity resolution, structured explanations, comparisons, pairing intelligence, legal context, production evidence, and explicit knowledge boundaries where evidence is incomplete.
Drinks intelligence you can build on
Use PDI directly or experience it through Pinpointed
Build with the developer API, or use Pinpointed AI Sommelier to bring specialist drinks intelligence directly into your retail experience.