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Pinpointed Custom Voice
Let every customer ask for the right bottle
Pinpointed Voice brings your best in-store guidance online. Customers speak naturally about a meal, gift, taste, occasion, or budget and receive clear recommendations from products you actually have in stock.
Custom Voice starts from $699 per month. No upfront build or installation fee.

From browsing to conversation
Some buying decisions are easier to say than search
A customer may not know the name of the wine, region, grape, or category they need. But they can explain what they are eating, who the gift is for, how much they want to spend, or how they want the bottle to feel.
Voice lets them ask naturally. Pinpointed listens, understands the context, and turns your live inventory into a small number of relevant choices.
A more natural way to choose
Less searching. Better guidance. More confidence.
Speak naturally
Customers describe the meal, occasion, preference, or budget in their own words instead of navigating filters and specialist terminology.
Hear a clear explanation
Pinpointed recommends a small number of suitable products and explains why each one fits the customer’s request.
Choose with confidence
The customer moves from uncertainty to a relevant product page with a clear reason to buy.
How Pinpointed Voice works
Connect your expertise. Let customers speak. Guide them to the right choice.
I connect your store
I configure Pinpointed around your live inventory, store information, brand, customer journey, and the questions you want it to handle.
The customer speaks naturally
They ask as they would in store, for example, a wine for dinner, a gift, a bottle within a budget, or something similar to a favourite.
Pinpointed guides the decision
The customer receives a short spoken answer with relevant products from your stock and a clear route towards purchase.
Why retailers add voice
Your best in-store guidance, available online
A premium customer experience
Voice makes product discovery feel closer to a conversation with a knowledgeable member of staff than a search through a catalogue.
Useful outside opening hours
Customers can receive relevant guidance in the evening, at weekends, and whenever your team is unavailable.
Recommendations from real inventory
Pinpointed recommends products the customer can actually buy from your store, not generic wines from outside your range.
Why guided conversations matter
Customers engage when the store helps them decide
Across 687 Pinpointed AI Sommelier conversations, 42% of visitors who opened the chat clicked a product, average order value increased by 27%, and peak usage occurred around 9 PM.
These figures come from Pinpointed’s existing guided text experiences. Voice results will depend on each retailer, catalogue, traffic, and implementation.
- 42% product click-through
- 27% average order value uplift
- 9 PM peak usage
Pinpointed Custom Voice
Built around your store, not added as a generic voice bot
Voice is available as a managed Pinpointed Custom deployment. I connect it to your products and systems, configure the customer experience, test it with real buying questions, and support it after launch.
Live inventory
Recommendations are based on products and availability from your store.
Store knowledge
Pinpointed can answer questions about delivery, locations, returns, and orders.
Custom journeys
Add appointments, sourcing, memberships, customer support, or other retailer-specific workflows.
Give customers another way to choose
Turn product discovery into a conversation
Tell me about your store and I will show you how Voice could work with your inventory, website, and customer journey.